Blog
articles and tips for business management
stay in touch without the frost: a simple routine for keeping warm relationships
Here's something that surprises a lot of small business owners. Most of you don't need more leads. You need to stop forgetting the people you already know. Past clients. That lovely person from the [...]
clear the snow: a practical guide to tidying your customer data
Let's be honest. Nobody gets excited about tidying their customer data. But you know the signs. The same client saved three times, spelled three ways. A contact called "Dave (plumbing?)". A "notes" field that holds [...]
stop freezing people out: why your whole team needs to see every client conversation
A client emails your office. It's a simple question about the quote you sent last month. Whoever picks it up has no idea what was said last time. So, they ask something the client [...]
don’t let your leads go cold this winter
How many leads did you lose this year because someone meant to follow up? Not because your price was wrong. Not because a competitor swooped in. Just because life got busy, and the reminder [...]
social media management for small businesses: 5 things you should be doing
Let's be honest. When you run a small business, social media usually lands somewhere between "I'll do it tonight" and "I'll do it next week". Then next week turns into next month, and your [...]
